Marketing Glossary

#A

• A/B Testing
• Above the Fold
• Account Based Marketing
• Ad Group
• Adaptive Project Management
• Advertising
• Advertorial
• Advocacy Marketing
• Affiliate Marketing
• Agency Of Record
• Agile Marketing
• AI Marketing
• AI Prompt
• Algorithm
• Alt Text
• Analytics
• Anchor Text
• Annual Recurring Revenue
• App Store Optimization (ASO)
• Application Programming Interface
• Applied Marketing
• Articles
• Artificial Intelligence (AI)
• Ask Me Anything
• Attribution Model
• Average Order Value (AOV)

#B

• B2B Marketing
• B2C Marketing
• Backlinks
• Banner Ad
• Behavioral Marketing
• Bing Webmaster Tools
• Bingbot
• Black Hat SEO
• Bounce Rate
• Branded Content
• Branded Keywords
• Breadcrumb Navigation
• Bridge Page
• Broken Link

#C

• Cached Page
• Canonical Tag
• Canonical URL
• Cloaking
• Co-citation
• Co-occurrence
• Computer-Generated Content
• Content Delivery Network (CDN)
• Content Gap Analysis
• Content Hub
• Content Relevance
• Core Web Vitals
• Cornerstone Content
• Crawl Budget
• Crawlability
• Crawler
• Customer Journey

#D

• Dofollow Link
• Domain Rating (DR)
• Domain Structure
• Doorway Page
• Duplicate Content
• Dwell Time
• Dynamic URL

#E

• Editorial Link
• Ego Bait
• Email Outreach
• Entity-Based SEO
• Entry Page
• Evergreen Content
• External Link

#F

• Faceted Navigation

#G

• Gated Сontent
• Gateway Page
• Google Alerts
• Google Algorithm
• Google Analytics
• Google Autocomplete
• Google Bombing
• Google Business Profile
• Google Caffeine
• Google Dance
• Google Hummingbird
• Google Knowledge Graph
• Google Knowledge Panel
• Google Panda
• Google Penalty
• Google Penguin
• Google Pigeon
• Google Sandbox
• Google Search Console
• Google Top Heavy Update
• Google Webmaster Guidelines
• Google Webmaster Tools
• Googlebot
• Grey Hat SEO
• Guest Blogging
• Guestographic

#H

• H1 tag
• Header Tags
• Hilltop Algorithm
• Holistic SEO
• Hreflang
• HTTP Status Codes
• HTTP 200 Response Code
• HTTPS

#I

• Inbound Link
• Index Bloat
• Indexability
• Informational Query
• Internal Link
• Interstitial ad

#J

• JavaScript SEO

#K

• Keyword Cannibalization
• Keyword Clustering
• Keyword Density
• Keyword Difficulty
• Keyword Ranking
• Keyword Stemming
• Keyword Stuffing
• Keywords

#L

• Landing Page
• Latent Semantic Analysis (LSA)
• Link Bait
• Link Building
• Link Equity
• Link Exchange
• Link Farm
• Link Juice
• Link Popularity
• Link Profile
• Link Reclamation
• Link Rot
• Link Scheme
• Link Spam
• Link Text
• Link Velocity
• Local Business Schema
• Local Citation
• Local Pack
• Local Search Marketing
• Local SEO
• Log File Analysis
• Long-tail Keyword
• LSI Keywords

#M

• Manual Action
• Meta Description
• Meta Keywords
• Meta Redirect
• Meta Robots Tag
• Meta Tags
• Mirror Site
• Mobile-First Indexing

#N

• NAP
• Natural Language Understanding (NLU)
• Natural Link
• Navigational Query
• Negative SEO
• Nofollow
• Noindex Tag
• Noopener
• Noreferrer
• Not Provided in Google Analytics

#O

• Off-page SEO
• On-page SEO
• Open Graph Meta Tags
• Organic Search Results
• Organic Traffic
• Orphan Page
• Outbound Link

#P

• Page Speed
• PageRank
• Paid Link
• People Also Ask
• Pillar Page
• Pogo-Sticking
• Primary Keyword
• Private Blog Network (PBN)

#Q

• Query Deserves Freshness (QDF)

#R

• RankBrain
• Reciprocal Link
• Reconsideration Request
• Related Searches
• Relative URL
• Resource Pages
• Rich Snippet
• Robots.txt

#S

• Schema Markup
• Search Algorithm
• Search Engine Poisoning
• Search Engine Results Pages (SERPs)
• Search Intent
• Search Results
• Search Term
• Search Visibility
• Search Volume
• Secondary Keywords
• Secure Sockets Layer (SSL)
• Seed Keywords
• SEO
• SEO Audit
• SEO Silo
• SERP Features
• Share of Voice
• Short-Tail Keywords
• Sitelinks
• Sitemap
• Sitewide Link
• Spamdexing
• Sponsored Link Attribute
• Srcset
• Structured data
• Subdomain

#T

• Taxonomy SEO
• Technical SEO
• TF-IDF
• Thin Content
• Tiered Link Building
• Title Tag
• Top-Level Domain (TLD)
• Topical Relevance
• Transactional Query
• Transport Layer Security (TLS)
• TrustRank

#U

• UGC Link Attribute
• Universal Search
• Unnatural Links
• URL Rating (UR)
• URL Slug
• User Intent

#V

• Vertical search
• Voice Search

#W

• Website Authority
• Website Hit
• Website Structure
• Webspam
• White-hat SEO

#X

• X-Robots-Tag

#Y

• YMYL Pages