Applied Marketing

Applied marketing is about putting your marketing plans into action in a specific area. It’s the hands-on approach to reaching your marketing goals, whether that’s about communication, research, sales, or other marketing activities.

For instance, if you know who your target audience is, applied marketing helps you use that knowledge to create a strategy that effectively reaches them and encourages them to buy from you. Marketing plans are always changing, and applied marketing helps make your specific goals more achievable.

There can be some confusion about what exactly “applied marketing” means, but this is how Ranking Mantra explains it.