What Is Alt Text?
Alt text is a description added to images on a webpage that helps both people and search engines understand what the image is about, even if it can’t be displayed.
Why It’s Important:
Accessibility: Alt text ensures that people using screen readers, especially those with visual impairments, can understand the content of the images. Without it, these users miss out on important information, which can negatively affect your brand’s reputation, website traffic, and conversion rates.
SEO Benefits: Alt text is also important for search engine optimization (SEO). Search engines like Google use alt text to figure out what an image shows or links to, which can improve how well your content ranks. This is particularly useful for image SEO, helping your images show up higher in Google Images and other image search results.
How It Helps:
Driving Traffic: Well-optimized alt text can lead to more exposure and valuable traffic to your site. For example, if someone searches for “corgi puppies,” images with relevant alt text like “corgi puppy” are more likely to appear in the search results.
On-Page Optimization: Because of its importance in making web pages more search-friendly, alt text is sometimes called “SEO alt text.”
In summary, using good alt text makes your site more inclusive and improves your chances of attracting more visitors through search engines.