What Is an Advertorial?
An advertorial is an advertisement designed to educate and inform readers about a product, rather than just promote it. It provides more detailed information than a regular ad to help consumers understand the product better.
Key Features of an Advertorial:
- Call to Action: It encourages readers to take a specific action, like visiting a website or trying a product.
- Looks Like an Article: It is formatted to look like an article to blend in with the surrounding content.
- Includes Disclaimers: It contains disclaimers like “sponsored,” “promoted by,” or “paid ad” to indicate it’s an advertisement.
- Shares Opinions and Research: It often includes opinions and research about the product to provide more insight.
- Mimics Editorial Content: It is designed to resemble regular editorial content in style and tone.
For example, L’Oréal Paris published an advertorial in Seventeen Magazine that offered readers tips and information to help them better understand their product.